The auto repair business is one that can be particularly lucrative if you play your cards right. There are a lot of car owners and every one of them will have need of your service. But it’s also one that has a lot of competition. There’s rarely the case where there’s just one repair shop for the area. So those who share that space need to compete. In this article, we’re going to look at how you rise above the rest.
If there’s one thing that an auto repair shop needs from its customers, it is trust. After all, cars are expensive, as is fixing them in a lot of cases. They want to make sure that they’re not working with someone who doesn’t have the right experience. Or is likely to try squeeze every penny they can out of them. Naturally, building trust is about being trustworthy. But you can help that reputation grow by taking testimonials from happy customers and using it to spread word-of-mouth online.
Not every mechanic is going to have every piece of equipment they could possibly need. Being able to do more and do it quicker than the other mechanics in town will earn you a reputation for both skill and service. For that reason, you need to keep yourself and your employees up to date on all the latest tech and training you need. Similarly, you should be using real professional equipment like a 2 post car lift. These can help you do your job a lot quicker. Which is not only good for your reputation, but making a profitable workload.
It’s not just the tech and training you want to keep an eye on either. The trends of the business and different software tools you can use are always changing, too. Those who are able to keep up with them are able to offer more than the competition. That’s why you need to keep your ear to the ground. Particularly, join sites and groups like the National Automotive Service Task Force. These kinds of groups are dedicated to the business of running a garage more than anything. Treat it as a passion as much as a job.
Keep in touch
If you want a good reputation, then you need to be good at customer service. Not just using their praise, but keeping in touch with them and offering them better services. Create a rapport and build a connection using email marketing. Use social media to field questions and complaints and handle them professionally. You need to be communicating with people and making it easier for them to do business with you. Any kind of business without that kind of online component, nowadays, is fighting a much harder battle than those already online.
It’s all about providing more than just a fix. It’s about being to do more, do it faster and keep customers happier. If you get those nailed down, you should be outpacing the competition in no time.