A progressive new exhibit by Lexus called “Lexus – An Encounter with Anticipation” will headline the luxury brand’s presence at the world’s largest design exhibition Salone del Mobile, also known as Milan Design Week.
Located in the heart of Torneria in Tortona from April 12 to 17, the exhibit will feature a unique collaboration between the acclaimed design team Formafantasma and Michelin star-winning chef Yoji Tokuyoshi.
The exhibit will offer an encounter that invites visitors to experience and immerse themselves in a unique world of anticipation. Guests will have the opportunity to discover the essence of Lexus craftsmanship and witness how Lexus technology translates into an aesthetic and emotional experience.
Anticipation is also the theme of the 2016 Lexus Design Award, an international design competition that fosters the growth of ideas that contribute to society and supports up-and-coming creators whose work can contribute to shaping a better future.
Formafantasma, which will design and install the exhibit space, has earned wide acclaim for its product designs, including a nomination for Designer of the Year in the Wallpaper Design Awards 2014.
Andrea Trimarchi and Simone Farresin of Formafantasma said they were inspired by a visit to Lexus in Japan when developing the exhibit.
“We were impressed with the way Lexus is committed to excellence in craftsmanship, integrity in its production and responsibility in its use of technology,” they said.
Chef: Yoji Tokuyoshi
Chef Yoji Tokuyoshi is a rising star in the culinary world, expressing innovation and creativity through his creations. His new venue in Milan, Ristorante Tokuyoshi, was awarded a Michelin star just 10 months after it opened.
He said his tasting experience would embody the theme of the new exhibit, Anticipation. “Being transparent is sometimes an invisible thing and makes you think,” he said. “This builds anticipation, and increases the joy of the reveal. I would like to express this concept through the tasting experience.”
Lexus Design Award
The Lexus Design Award judging panel features world-renowned design influencers, including:
– Toyo Ito, the Japanese Pritzker prize-winning architect
– Paola Antonelli, senior curator in the department of Architecture and Design at MoMA, New York
– Aric Chen, design and architecture curator at Hong Kong’s M+ Museum for visual culture
– Birgit Lohmann, the German-born industrial designer and chief editor of designboom.com
– Alice Rawsthorn, author of Hello World: Where Design Meets Life and design critic for the New York Times and Frieze, and
– Tokuo Fukuichi, the president of Lexus International who has held numerous design-related positions at Lexus’ parent company.
Lexus Australia corporate manager Adrian Weimers says: “The new exhibit and Lexus Design Award symbolise the brand’s ongoing support for leading design around the world. Lexus is dedicated to cutting edge, advanced design through its vehicle lines, but it is also passionate about the role design plays in everyday life.”
“The new exhibit for Salone del Mobile and the Lexus Design Award clearly demonstrate our advocacy of influential design across all sectors and those who create it.”
The work of 12 Lexus Design Award finalists will appear in the Lexus exhibit, including ‘Hexagon’, an umbrella design created by Melbourne-based Chinese designer Chulin Yang.
Chulin Yang, a Masters student in Interaction Design at Monash University Art Design and Architecture (MADA), is the only Australian student to be chosen as one of 12 finalists in the international design competition.
Selected from 1232 entries from 73 countries, Yang’s design ‘Hexagon’ will be presented as a panel presentation at Milan Design Week.
Yang said her design aimed to connect people with each other through a common device: the umbrella.
There are four top finalists’ in the award who will display fully developed prototypes in the exhibit.
These finalists have been mentored by international designers, including:
Max Lamb, renowned product and furniture designer, has provided guidance to the AMAM design group. This Japan-based cooperative has developed a project that explores how agar, a gelatinous material obtained from algae, can be used as an environmentally friendly packaging material.
Award-winning architects Lyndon Neri & Hu have mentored Korean designer Myungsik Jang, who has developed DADA – a block toy that can be freely combined using bands, holes and pegs to simulate a child’s imagination.
Elena Manferdini, founder of Atelier Manferdini, which has created influential art, design and architecture projects in the US, Europe and Asia. Ms Manferdini has provided mentoring to Canadian designer Angelene Laura Fenuta, who has created a garment design, Shape Shifters, which applies modular principles to textiles that allows the creation of different outfits.
Snarkitecture, which comprises designers Daniel Arsham and Alex Mustonen and operates in territories between art and architecture, has guided Studio Ayaskan – the London-based designer duo of Begum and Bike Ayaskan. Their submission TRACE is a unique clock that uses a liquid with UV rays and discolouration properties to visualise passing time.