Audi aims to sell approximately 800,000 fully electric cars and plug-in hybrids in the year 2025. At this Wednesday’s Annual General Meeting of AUDI AG, the Board of Management presents the updated “Audi.Vorsprung.2025.” strategy.
To enable about every third customer to decide in favour of an e-model by the middle of the next decade, there is to be an electrified variant in each model series by then – most of them are to be fully electric, with a smaller proportion as plug-in hybrids.
In order to release resources for the package of investments amounting to billions of euros, Audi adopted its Action and Transformation Plan towards the end of last year. It has the objectives of tapping into new revenue sources, improving cost structures and accelerating the corporate transformation with regard to new business models. That will considerably increase the scope for investment. By 2025, approximately €40 billion is to flow into strategic areas such as e-mobility, autonomous driving and digitization. This also applies to the digitization of production.
The production version of the Audi e-tron prototype is the first result of the Roadmap E initiative, with which the premium brand will electrify its complete portfolio by 2025. This also includes investment in the German plants in Ingolstadt and Neckarsulm as well as a clear commitment for job security until the end of 2025.
The product fireworks include more than 20 electrified models in rapid succession until 2025. In 2019, the Audi e-tron Sportback will be the second fully electric car to be launched, followed by the Audi e-tron GT from Audi Sport in 2020. Audi will also offer an electric model in the premium compact segment in 2020.
With electric mobility, Audi takes a holistic, resource-conserving approach also to production: In Brussels, the Audi e-tron is the first premium car to be produced in certified CO2-neutral highvolume production. Following Brussels’ example, Audi will make all its production sites worldwide CO2 neutral by 2030.
For the first time, the production version of the e-tron prototype offers Audi customers the possibility to flexibly book functions such as driver assistance systems or infotainment features also after the vehicle is bought. More digital content and services will gradually be made available to the passengers. Audi aims to generate operating profit of €1 billion with such new business models by 2025.
“Just in time for the 50th anniversary of Vorsprung durch Technik , we will also present our first autonomous electric car based on our Audi Aicon show car in 2021. An interurban shuttle with lounge character – initially in a pilot fleet and around the middle of the decade as a series production car for automated driving,” says Peter Mertens, Member of the Board of Management for Technical Development at AUDI AG.