MINI is using the 2017 Frankfurt Motor Show to showcase its take on future personal mobility in the city – in the form of the MINI Electric Concept.
Designed for use in urban areas, this concept car offers a window into how pure-electric day-to-day mobility might look in the years ahead. And the MINI Electric Concept also brings the iconic design, city-dwelling heritage and customary go-kart feeling of the MINI brand into the electric mobility age. MINI will present an all-electric series-production model in 2019.
The world premiere of the MINI Electric Concept comes just a few months after the launch of the MINI Cooper S E Countryman ALL4 – the first plug-in hybrid model of the British brand.
MINI – blazing a trail for electric mobility at the BMW Group
It has been nearly ten years since MINI took a significant, pioneering step with the MINI E – and laid the foundations at the BMW Group for the development of electric mobility solutions to production readiness. The MINI E unveiled in 2008 was the first all-electric car from the BMW Group to be driven by private users in everyday traffic conditions –
This familiar approach from MINI, where the car’s volume steadily increases from the top down, makes the shoulders appear broad and athletic. The rear light assemblies constitute yet another standout visual feature and provide a clear pointer to the car’s British roots. Framed within the classic MINI outline, they each form one half of the Union Jack as an LED dot matrix. The rear apron features aerodynamic elements similar to those at the front, including air deflectors and a fibreglass diffuser.
Cutting-edge, pure and dynamic (in an efficient way), the MINI Electric Concept encapsulates MINI’s near-term vision of an all-electric car designed for urban mobility in a changing world.