Over the years, the quest to build a better pickup truck has resulted in nothing but failure. Only one basic formula has proven successful: body-on-frame, front-engine, solid rear axle, and an optional transfer case for true four-wheel drive. And it helps to wear an American nameplate.
The 2017 Honda Ridgeline is none of those things. Instead, it’s a unibody. The engine is up front, but it’s mounted transversely since the truck is based on front-wheel-drive architecture. And one look is all it takes to confirm the Ridgeline is not a Ford, Chevy, or Ram. In the face of ever-bolder and blockier competition, the Ridgeline looks, dare we say, aerodynamically sound. It’s all based on the rational desire for greater efficiency, comfort, and convenience.
In the same way that a car-based crossover is a better choice for most families than a truck-based SUV, the Ridgeline is a better choice for a large swath of pickup buyers. It really is more comfortable, more fuel efficient, roomier, and easier to live with than its primary competitors.
Those same things could be said of the old first-gen Honda Ridgeline. But where the 2006 model was terribly unattractive and ambiguously styled, the new 2017 model is at least recognizable as a pickup. Gone are the buttresses of the old truck, replaced by a more traditional bed that is four inches longer than before. That bed is molded from a strong, dent- and scratch-resistant fiber-reinforced plastic material that’s UV treated so that it doesn’t need paint to keep from fading in the sun. A pair of dirtbikes or a single ATV fit nicely with the tailgate down.
There’s still a trunk recessed in the rear of the bed, complete with a drain plug so that it can be hosed out or filled with ice to keep drinks cold. Eight tie-downs come standard, each rated to hold up to 350 pounds. A power outlet is nestled behind a hidden door in the bed, but a two-prong design and 400-watt max rating limit its usefulness. Carried over from the first generation is a dual-action tailgate that can fold down or swing open, hinging on the driver’s side. A new feature is an in-bed audio system that should prove a hit at tailgate parties. Plug a television into the in-bed outlet, connect to the car’s audio system, dump some ice in the trunk, and you’re good to go. Check out the innovative tailgate and in-bed audio in our Short Cut videos below. And stick around for the third video to see a load full of rocks dumped in that heavy-duty plastic pickup bed.
A base price of $31,275 compares favorably with six-cylinder versions of the Colorado and Tacoma, though work truck buyers who need a pickup bed and not much else can opt for low-level four-cylinder models from Chevy and Toyota. A fully-loaded midsize truck is going to quickly crest $40,000, regardless of manufacturer. Honda’s top-level Ridgeline Black Edition runs just north of $43,000.
In a nutshell, the Ridgeline is a pickup truck for rational people. Problem is, pickup buyers haven’t proven themselves to be rational people. To wit, Honda says that 90 percent of midsize truck owners will never actually tow anything. Yet towing remains a key purchase consideration highlighted by buyers. Another example: You’ll notice the 2017 Ridgeline sits a bit higher on its rear haunches than the last model. That’s because focus groups said pickups with higher truck beds looked like they could haul more weight. It’s not necessarily true, but that doesn’t matter. If Honda wants to sell trucks, the Ridgeline has to do more than act like a pickup. It needs to look like one, too.
The Ridgeline has its work cut out for it, but attacking the pickup segment is worth the effort. In 2015, nearly 56 percent of all vehicles sold were classified as light-duty trucks, a term that includes crossovers, SUVs, and traditional pickups. The 2017 Honda Ridgeline is the crossover of pickups, and the car-based-utility market is growing faster than any other in America. Which leaves one important question that the Ridgeline looks to answer: Will today’s truck buyers prove as rational as their crossover-buying counterparts? Our guess is probably not.