Fiat Introduces New Fullback Pickup

Posted on Nov 12 2015 - 5:10am by Lisa Chan

Fiat has unveiled its first foray into the mid-size pickup truck market, the Fullback, at the Dubai Motor Show. It’s not an entirely new product, confirming earlier reports.

New Fullback Pickup

It’s closely related to the Triton pickup (also known as the L200) that Mitsubishi builds in Thailand for markets in Europe, Asia, and Africa. Moreover, it’s not likely ever to make it to North American showrooms.

Riding on a 118-inch wheelbase, it measures 208 inches long, 71 inches wide and 70 inches tall. Those are identical measurements to the Mitsu, and give it roughly similar dimensions to the Chevy Colorado/GMC Canyon we get here. The Fullback can carry up to 2,300 pounds, and is powered by a 2.4-liter turbo dieselengine available in either 150- or 180-horsepower states of tune, and mated to a six-speed manual or five-speed automatic transmission.

Fiat Professional will roll out the Fullback in markets across Europe, the Middle East, and Africa, where it will compete against the likes of the Toyota Hilux, Ford Ranger, and Volkswagen Amarok.