Series production of the first purely electric Porsche Mission E is set to begin next year. In preparation, the vehicle previously operating under the working title “Mission E” has now been given its official name: Taycan.
The name can be roughly translated as “lively young horse,” referencing the imagery at the heart of the Porsche crest, which has featured a leaping steed since 1952.
“Our new electric sports car is strong and dependable; it’s a vehicle that can consistently cover long distances and that epitomizes freedom,” Oliver Blume, Chairman of the Executive Board of Porsche AG, explains. The Eurasian name also signifies the launch of the first electric sports car with the soul of a Porsche. Porsche announced the name for its first purely electric model as part of the “70 years of Porsche Sports Cars” ceremony.
Names with meaning
At Porsche, the vehicle names generally have a concrete connection with the corresponding model and its characteristics. The name “Boxster” describes the combination of the boxer engine and the roadster design; Cayenne denotes fieriness; the Cayman is sharp and agile; and the Panamera, inspired by the Carrera Panamericana long-distance race, offers more than any standard sedan. The name Macan is derived from the Indonesian word for tiger, with connotations of suppleness, power, fascination, and dynamics.
Future investment doubled
Porsche plans to invest more than six billion Euros in electromobility by 2022, doubling the investment that the company had originally planned. Of the additional three billion Euros, some 500 million Euros will be used for the development of Taycan variants and derivatives, around one billion Euros for electrification and hybridization of the existing product range, several hundred million for the expansion of production sites, and around 700 million Euros for new technologies, charging infrastructure, and smart mobility.
Extensive construction and expansion at the Stuttgart-Zuffenhausen headquarters
At the Porsche headquarters in Stuttgart-Zuffenhausen, a new paint shop, dedicated assembly area for the Taycan, and a conveyor bridge for transporting the painted bodies and drive units to the final assembly area all are currently being built. The existing engine plant is being expanded to manufacture electric motors, and a new body shop will also be developed. Investments are also planned for the Weissach Development Center. Production of the Taycan is creating around 1,200 new jobs in Zuffenhausen alone.